When entering the residential market, it's important to appeal to as many people as possible, especially young, first-time homebuyers. They're one of Canada's fastest-growing markets, but their tastes and priorities are quite different.
“The next generation of first-time homebuyers knows exactly what they want in their first major investment,” explains Christopher Alexander, regional director at Re/Max Integra. “Sellers need to be strategic before putting their home on the market to appeal to these needs.”
Here are the top three factors influencing millennials' purchasing behaviour:
Location, location, location. It's widely known that finding a home in the right neighbourhood can significantly increase ROI long-term, and millennials are taking extra note. But homes in communities where new schools and amenities are being built are attracting young buyers looking for “what's next,” rather than what's hot now. Up-and-coming neighbourhoods that are slated to receive investment from the city or are under redevelopment are prime for real estate investments as smart millennial buyers realize their value will only continue to rise. If the neighbourhood is walkable, that's a bonus.
Smarter living. With exciting advancements in the ever-growing tech industry, preparing your home to appeal to a hyper-connected millennial market is easier than ever. From installing fridges that text you when you're low on milk to wireless light switches, sellers who make even a small investment in a smarter home will instantly attract tech-savvy first-time buyers. Adding innovations such as a programmable thermostat will not only make your home appealing to the eco-conscious young buyer — the remotely adjustable tech can also help lower your utilities bills as you wait for your closing date.
Looking ahead. As a home is typically the first major investment most millennials make, it needs to be able to suit their growing list of needs. While young buyers may not have children now, many are already considering multi-bedroom homes and properties with backyards in anticipation of a soon-to-be expanding family. Investing in backyard landscaping and clearing out clutter to make space for a possible play area or nursery is a great way to appeal to young families looking for a home they can see themselves grow in.
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